The Question: Can anybody that is serious about their business afford not to follow the online marketing approach?
The simple answer: NO!
Online Marketing is not only necessary for running a successful business, but has become crucial for doing so. There are many reasons why, but here are 10 to start with:
MONEY! MONEY! MONEY!
With any successful business it always comes down to the Money! Online marketing is able to, in ways never imagined before, to provide an immediate impact on sustainable business profitability. With a simple click of a button a sale is made, or a lead is generated.
It’s just SO much easier to find a website with the click of a button than it is to find a telephone directory, then find what you are looking for, then dial the number, and if you are lucky, the information or service that you are looking for. Not to mention having to ask around first if taking the “word by mouth” approach.
DO AWAY WITH COMPETITION
Stay on top of your business and ahead of your competitors by having a “catchy”, modern website with online marketing tools best suited to your specific business needs in place. If you don’t have a website you’re not serious about your business, it’s as simple as that.
VARIETY OF ONLINE MARKETING TOOLS AVAILABLE
Having a website is just the start to obtaining maximum marketing results for your business. There is a wide range of online marketing tools available to help you promote yourself and your business at much lower costs than conventional marketing practises:
SEO (Service Engine Optimization) will ensure your visibility on the internet
Google Adwords reaches a targeted market
Social Media – You can advertise products and/or create awareness for your business on all social media platforms such as Twitter, Facebook, Google+ and LinkedIn – just to name a few
Public Relations Building – Consumers can be reached 24/7 without any physical contact needed
Branding – Online Marketing puts you in touch with your specific target market whether it’s local or global. You can make yourself heard and seen by way of marketing, advertising, newsletters, YouTube, other forms of social media, blogs, e-mail responses, etc.
With the internet, promoting your business can be done on a shoe-string budget. With new technology, you can take virtually any part of your business online. Cut out the middleman, save on advertising, save on marketing and save on time. Cost Cutting + More Income as a result = Higher Sustainable Profit!
PROVIDE BETTER CUSTOMER SUPPORT
Customer retention is a key element to any successful business. Online Marketing is a sure way of keeping customers in the loop by providing them with relevant information, reports and updates. Informed customers are happy customers, and happy customers lead to business retention and growth opportunities.
RUN YOUR BUSINESS FOR 24 HOURS A DAY
Sell products and/or gain new clients while you and your employees are sleeping at night. No physical contact needed with proper and effective Online Marketing tools in place.
The internet is a much more flexible tool than conservative marketing tools such as print or broadcast media. You can create “links” to your website and still have interactive advertising features in place. Being creative on the internet is much more affordable than printing or broadcasting, and also allows you to reach a bigger target market.
Via the internet, you can do business across the world. NO physical contact needed. Online Marketing allows your business to have access to a large number of prospective customers on a global scale. For example, a small home-based company can reach a potential customer who lives on the other side of the world. Why not go global? With Online Marketing you can!
THE INTERNET IS THE WAY FORWARD
The internet has become part of our day to day living, and its reach grows by the MINUTE. If you need information, a product or a service, it’s the place to go. It’s just SO much easier to click on a button on your PC, or to press a button on your phone to get what you’re looking for immediately. The demand for products and/or services on the internet is forever on the increase; therefore it would only make sense to use Online Marketing for your business to keep up, and more importantly, to grow.